CulturePulse

Preview：

Introduce：

CulturePulse uses multi-agent AI technology to create digital consumer personality models for brands, which can predict how different audiences will react to brand communication content, help brands find the most resonant marketing approach, and improve communication effectiveness without extensive A/B testing.

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Stakeholders:
Brands can use CulturePulse to select the best marketing communications to increase consumer recognition and purchase intentions
Usage Scenario Examples:

• Precisely target advertising to consumers in different countries
• Optimize the text description on the product details page to increase conversion rates
• The design of product packaging is more in line with the preferences of target users

The features of the tool:

• Establish digital consumer personality model
• Predict the consumption behavior of different groups
• Test and optimize marketing communications

Tool’s Tabs: Intelligent marketing, efficiency assistant